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Digital Marketing

Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

Why this course ?

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

Course Features

  • Instructor Live Sessions

    30hrs of Online Live Instructor-led Classes. Weekend class:10 sessions of 3 hours each and Weekday class:15 sessions of 2 hours each.
  • Real-life Case Studies

    Live project based on any of the selected use cases on the above selected Domain.
  • Assignments

    Each class will be followed by practical assignments which can be completed before the next class.
  • 24 x 7 Expert Support

    We have 24x7 online support team available to help you with any technical queries you may have during the course.
  • Certification

    Towards the end of the course, you will be working on a project. Covalent certifies you as an course Expert based on the project.

Course Curriculum

Download
  • Digital Marketing Course Content

    Basic & Advanced SEO Course Syllabus

    Basic SEO

    SEO Basics & Background

    • Understanding domain/website & how they work
    • Types of websites & their importance
    • Basics of world wide web (www) / Internet
    • What is Internet Marketing/ Digital Marketing?
    • Types of Internet Marketing & their importance
    • Introduction to Search Engines & their importance
    • Economical & Social Impact of Major Search Engines
    • How Search Engines Work?
    • Search Engines Algorithms & Architecture
    • Introduction to Google Search Engine
    • Understanding Search Engine Result Pages (SERPs)
    • Basic & Advance Search Commands/Operators
    • Google Search Algorithm & its Capabilities/Functions
    • Page Rank Technology & it’s impact in Ranking Calculation
    • Introduction to Google Algorithm Updates

    SEO Project - Requirements & Targets

    • Discuss and Finalize Client business targets
    • Based on Client’s business targets, prepare SEO project requirements
    • Based on Target, finalize client’s products/services/primary keywords

    SEO Module 1

    Initial Website Analysis & Competitor Analysis

    • Complete Website Analysis (On-Page & Off-Page)
    • Fix Critical Issues
    • Cleanup Spam backlinks - Link Profile Cleanup

    Keyword Research, Analysis & Clustering

    • Introduction to Keyword Research
    • Types of Keywords and their impact on SERPs
    • How to find successful keywords to meet project targets
    • How to Use Free & Premium Keyword Research Tools
    • 3 Powerful techniques of Keyword Research
    • Filter, Cluster & Finalize keywords for the project
    • Leveraging long tail & Geo intent keywords
    • Q & A session

    Advanced SEO

    SEO Module 2

    On-Page / On-Site SEO

    • SEO friendly website design & development
    • SEO friendly site structure & siloing
    • Understanding HTML needed for SEO
    • How to ensure usable, crawlable & indexable site structure
    • What you should know about On-site optimization
    • Importance of On-page SEO & it’s weightage in Google Ranking
    • Keywords in Domain Name Vs Branding

    On-Page SEO Activities

    • Title Tag optimization
    • Meta description tag optimization
    • Filename optimization
    • SEO friendly URL structure
    • Canonical Tags optimization
    • Website speed optimization with the help of development team
    • txt optimization
    • xml optimization
    • Integrating keywords throughout webpage
    • Keyword density management
    • Using keywords in H1, H2, H3…H6 tags
    • Image tag optimization (Alt)
    • Rich media optimization (video)
    • Using keywords in Content
    • Content duplicate check and fix
    • Content optimization – How to find high quality content
    • Understanding quality content, engaging content, value added content & converting content.
    • Optimizing internal links
    • Outgoing links optimization
    • 301 Url redirection
    • 404 error page optimization
    • W3C validation
    • Usage of frames / iframes and their impact
    • Header & Footer optimization
    • Heat map optimization
    • On-Page SEO best practices
    • Q & A session

    SEO Module 3

    Off-Page / Off-Site SEO

    • Introduction to Off-Page SEO
    • Importance of Off-Page SEO & it’s weightage in Search Rankings
    • Introduction to Link building
    • How links/ backlinks effect search engine rankings
    • How to build effective link building strategy to get Top 10 rankings on Google, Yahoo & Bing
    • Types of backlinks
    • Most powerful backlinks that Google don’t want you to know
    • How to avoid Google penalties and build future compatible links
    • How to recover from Google spam penalties
    • Nofollow Vs Dofollow links
    • Installing Google Analytics
    • Installing Google webmaster tools
    • Types of Linking methods – Do’s & Don’ts
    • Analyzing overall backlink profile
    • What is natural backlink profile and its importance?
    • XML sitemap submission and indexing on major search engines (Google, Yahoo, Bing)
    • White Hat, Grey Hat & Black Hat links – Do’s and Don’ts
    • How to use free tools for link building
    • Using premium tools for advanced link building (Ahres, SEMrush, majestic)
    • What are quality backlinks and how to build them?
    • Scalable Vs Non-Scalable backlinks
    • Importance of website submission to search engines
    • Web directory backlinks optimization
    • Free links Vs Paid links
    • How to do guest blog posting for quality backlinks
    • Using third party blogs for links and traffic
    • Google maps & local business listings
    • Blog commenting links optimization
    • Forum backlinks optimization
    • Free classifieds links optimization
    • Article directory links optimization
    • Social bookmarking links optimization
    • 0 links optimization
    • Press release backlinks optimization
    • Videos creation and link building
    • Pdf creation and link building
    • RSS feed creation, submission and optimization
    • Blog creation and targeting for desired keyword ranking
    • Social media optimization - Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, etc.
    • Off-Page SEO best practices
    • Q & A session

    SEO for Content Management Systems (CMSs)

    • SEO for Static Sites Vs Dynamic Sites
    • SEO for WordPress powered sites
    • SEO for Joomla powered sites
    • SEO for Drupal powered sites
    • SEO for Blogger/BlogSpot sites
    • SEO for flash websites
    • SEO for any website
    • Q & A

    SEO Related Training

    • Google Adsense
    • Basics of Google Ads (formerly Google Adwords)
    • Affiliate marketing
    • Youtube and video marketing
    • Q & A

    Tracking & Reporting

    • Tracking target keyword ranking on Google, Yahoo & Bing.
    • Introduction to Google Analytics
    • Generating various types of reports
    • Report website visitors, geo, traffic sources, time spent, bounce rate and more
    • Q & A

    SEO Module 4

    Complete Google Algorithm Updates – Objectives & Impact

    • "Medic" Core Update — August 1, 2018
    • Chrome Security Warnings (Full Site) —  July 24, 2018
    • Mobile Speed Update —  July 9, 2018
    • Video Carousels —  June 14, 2018
    • Snippet Length Drop —  May 13, 2018
    • Unnamed Core Update — April 17, 2018
    • Mobile-First Index Roll-out —  March 26, 2018
    • Zero-result SERP Test —  March 14, 2018
    • "Brackets" Core Update —  March 8, 2018
    • Snippet Length Increase —  November 30, 2017
    • Chrome Security Warnings (Forms) —  October 17, 2017
    • Google Jobs —  June 20, 2017
    • Intrusive Interstitial Penalty —  January 10, 2017
    • Penguin 4.0, Phase 1 —  September 27, 2016
    • Penguin 4.0 Announcement —  September 23, 2016
    • Mobile-friendly 2 —  May 12, 2016
    • AdWords Shake-up —  February 23, 2016
    • RankBrain* —  October 26, 2015
    • Panda 4.2 (#28) —  July 17, 2015
    • The Quality Update —  May 3, 2015
    • Mobile Update AKA "Mobilegeddon" —  April 22, 2015
    • Pigeon Expands (UK, CA, AU) —  December 22, 2014
    • Penguin Everflux —  December 10, 2014
    • Pirate 2.0 —  October 21, 2014
    • Penguin 3.0 —  October 17, 2014
    • "In The News" Box —  October 1, 2014
    • Panda 4.1 (#27) —  September 23, 2014
    • Authorship Removed —  August 28, 2014
    • HTTPS/SSL Update —  August 6, 2014
    • Pigeon —  July 24, 2014
    • Authorship Photo Drop —  June 28, 2014
    • Payday Loan 3.0 —  June 12, 2014
    • Panda 4.0 (#26) —  May 19, 2014
    • Payday Loan 2.0 —  May 16, 2014
    • Page Layout #3 —  February 6, 2014
    • Penguin 2.1 (#5) —  October 4, 2013
    • Hummingbird —  August 20, 2013
    • In-depth Articles —  August 6, 2013
    • Panda Recovery —  July 18, 2013
    • Multi-Week Update —  June 27, 2013
    • "Payday Loan" Update —  June 11, 2013
    • Penguin 2.0 (#4) —  May 22, 2013
    • Domain Crowding —  May 21, 2013
    • Panda #24 —  January 22, 2013
    • Panda #23 —  December 21, 2012
    • Knowledge Graph Expansion —  December 4, 2012
    • Panda #22 —  November 21, 2012
    • Panda #21 —  November 5, 2012
    • Page Layout #2 —  October 9, 2012
    • Penguin #3 —  October 5, 2012
    • August/September 65-Pack —  October 4, 2012
    • Panda #20 —  September 27, 2012
    • Exact-Match Domain (EMD) Update —  September 27, 2012
    • Panda 3.9.2 (#19) —  September 18, 2012
    • Panda 3.9.1 (#18) —  August 20, 2012
    • June/July 86-Pack —  August 10, 2012
    • DMCA Penalty ("Pirate") —  August 10, 2012
    • Panda 3.9 (#17) —  July 24, 2012
    • Panda 3.8 (#16) —  June 25, 2012
    • Panda 3.7 (#15) —  June 8, 2012
    • May 39-Pack —  June 7, 2012
    • Penguin 1.1 (#2) —  May 25, 2012
    • Knowledge Graph —  May 16, 2012
    • April 52-Pack —  May 4, 2012
    • Panda 3.6 (#14) —  April 27, 2012
    • Penguin —  April 24, 2012
    • Panda 3.5 (#13) —  April 19, 2012
    • Parked Domain Bug —  April 16, 2012
    • March 50-Pack —  April 3, 2012
    • Panda 3.4 (#12) —  March 23, 2012
    • Venice —  February 27, 2012
    • February 40-Pack (2) —  February 27, 2012
    • Panda 3.3 (#11) —  February 27, 2012
    • February 17-Pack —  February 3, 2012
    • Ads Above The Fold —  January 19, 2012
    • Panda 3.2 (#10) —  January 18, 2012
    • Search + Your World —  January 10, 2012
    • January 30-Pack —  January 5, 2012
    • December 10-Pack —  December 1, 2011
    • Panda 3.1 (#9) —  November 18, 2011
    • 10-Pack of Updates —  November 14, 2011
    • Freshness Update —  November 3, 2011
    • Query Encryption —  October 18, 2011
    • Panda "Flux" (#8) —  October 5, 2011
    • Panda 2.5 (#7) —  September 28, 2011
    • 516 Algo Updates —  September 21, 2011
    • Pagination Elements —  September 15, 2011
    • Expanded Sitelinks —  August 16, 2011
    • Panda 2.4 (#6) —  August 12, 2011
    • Panda 2.3 (#5) —  July 23, 2011
    • Google+ —  June 28, 2011
    • Panda 2.2 (#4) —  June 21, 2011
    • org —  June 2, 2011
    • Panda 2.1 (#3) —  May 9, 2011
    • Panda 2.0 (#2) —  April 11, 2011
    • The +1 Button —  March 30, 2011
    • Panda/Farmer —  February 23, 2011
    • Attribution Update —  January 28, 2011
    • Negative Reviews —  December 1, 2010
    • Instant Previews —  November 1, 2010
    • Google Instant —  September 1, 2010
    • Caffeine (Rollout) —  June 1, 2010
    • May Day —  May 1, 2010
    • Google Places —  April 1, 2010
    • Real-time Search —  December 1, 2009
    • Rel-canonical Tag —  February 1, 2009
    • Google Suggest —  August 1, 2008
    • Dewey —  April 1, 2008
    • Universal Search —  May 1, 2007
    • Big Daddy —  December 1, 2005
    • Google Local/Maps —  October 1, 2005
    • Jagger —  October 1, 2005
    • XML Sitemaps —  June 1, 2005
    • Personalized Search —  June 1, 2005
    • Bourbon —  May 1, 2005
    • Nofollow —  January 1, 2005
    • Brandy —  February 1, 2004
    • Florida —  November 1, 2003
    • Fritz —  July 1, 2003
    • Boston —  February 1, 2003
    • Google Toolbar —  December 1, 2000

    End of the course syllabus.

    What will you learn with this Course?

    • You’ll learn all SEO basics along with advanced real time usage of the best practices.
    • You’ll learn On-Page SEO used in real time SEO projects
    • You’ll learn Off-Page SEO used in real-time SEO projects
    • You’ll learn the art of ranking top 10 on Google, Yahoo & Bing.
    • You’ll learn driving thousands of visitors to any website
    • You’ll learn protecting your site from competitors.

     

    Who should take this Course?

    • Anyone with a website who want to succeed through online business.
    • Small, medium and large business owners
    • Anyone who want to dominate Google for their business keywords
    • Website designers and developers who want to offer SEO services
    • Freelancers and bloggers who want make huge money online from their website
    • Online marketing executives who are responsible for website promotion.
    • Webmasters interested in increasing website traffic and Google rankings.
    • This course is a must do for e-commerce website owners.
    • Local business owners with a website.

Projects

  • Digital Marketing live Projects

    We will provide Live Projects on Digital Marketing.

FAQ's

  • Can I attend a demo session before enrollment?

    Yes.

  • What if I miss a class ?

    If you miss a class we can provide backup session for particular session and same session you have to attend another batch also.

  • Will I get placement Assistance ?

    Yes.

  • Do I receive a certificate for training ?

    • Once you are successfully through the course you will be awarded with Covalent's Training certificate.
    • Covalent certification has industry recognition and we are the preferred training partner for many MNCs.
  • what support is available after the training?

    Doubts clarification up to getting a job

    Resume preparation

    Mock interviews

    Placement Assistance

  • What Features do you provide?

    • Classroom & Online sessions with corporate trainers
    • Course Material
    • Real time projects with industry experts
    • Regular Assignments (Tasks)
    • Placement assistance
    • Resume preparation
    • Doubts clarifications

Certifications

  • Course Completion Certificate

    • Once you are successfully through the course you will be awarded with Covalent's Training certificate.
    • Covalent certification has industry recognition and we are the preferred training partner for many MNCs.

Videos

Digital Marketing Videos are Under Construction

Reviews

Dattu

Manager-Digital marketing

I'm an experienced marketing professional and I wanted to understand the latest and greatest digital marketing strategies being employed today. It was relevant, fresh, and timely. It was also my first Covalent hosted course which was an equally enjoyable experience. I highly recommend this course.

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Kamal

Digital Marketing Executive

Keyword rankings, CPC, and conversions have improved thanks to Covalent. They have a professional, communicative staff that ensures constant progress is being made and provides regular reports. Engaging and sharing their expertise with internal resources work.

readmore...

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